TikTok made me buy it

As Director of Special Projects, Nicole Cammorata helps guide Mashable’s editorial innovations, licensing programs, and specialty series. Previously, she was the site’s Executive Editor and its very first Shopping Editor before that. Nicole is also Mashable’s resident gifting expert and gets a thrill out of helping readers find the perfect present. She received a B.S. in Journalism from Boston University and an MFA in fiction writing from The New School. She lives in Maine with her husband, their two young children, and a backyard full of flowers.