Target announced dates for its fall Target Circle Week. Duh, it’s during Prime Day.

Target is holding a second Target Circle Week in 2025. The fall version of Target Circle Week will start on Oct. 5 and end on Oct. 11, overlapping with Prime Big Deal Days on Oct. 7 and 8.

If you think Halloween decor hitting shelves in August is bad, imagine seeing the words “holiday magic” in a shopping-related press release in mid-September. That’s how Target announced that it would be holding its second Target Circle Week of 2025, just a few months after holding an event with the same name in July.

When is Target Circle Week 2025? (Fall version)

The fall Target Circle Week 2025 will run between Oct. 5 and Oct. 11 in 2025, Target confirmed on Sept. 16.

It’s a hectic little practice, this one: Holding a giant shopping event in October even though the same retailers will be in full Black Friday mode before November even starts. Naturally, it was Amazon that originally decided a big pre-Black Friday sale was necessary back in 2022 — it was called the Prime Early Access Sale for the first year, but is now Prime Big Deal Days (colloquially, October Prime Day). As with Prime Day in July, other big retailers like Target now hold competing sales that often overlap with Amazon’s sale window.

Is Target Circle Week worth it?

Yep, it’s quite the solid savings opportunity. Most notably, Target Circle Week rocks because it’s a much more accessible sale than any Prime event. Access to Target Circle Week deals is free because the Target Circle membership needed to unlock the deals is free — unlike participation Prime Day, which requires a paid Prime membership.

Target Circle Week will also set itself apart by running significantly longer than October Prime Day. It starts two days earlier, and lasts three days longer. It’s always nice to have some extra time to strategize the best deals to take advantage of rather than panic-buying just because the deals are fleeting.

Target Circle Week deals consist of direct discounts on big name items from Shark, Ninja, Apple, and more, plus savings on general categories like “30% off countertop appliances.” Target is also known for its free gift card deals — the store will often throw in $5 or $10 for free just for buying household or self-care items you would have purchased anyway.

Note that Target has formally ended its price match policy as of July 2025.