The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven’t been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.
We’re keeping track of all of the best Amazon device deals below and will continue to monitor anything new that may pop up over the next few days. For deals beyond Amazon devices, be sure to follow along with all of Mashable’s coverage in our Prime Day hub.
Note:Deals with a 🔥 next to them have dropped to new record-low prices.
Best Amazon device deal overall
Why we like it
The first Kindle of its kind after nearly two decades, the Colorsoft features a 7-inch, glare-free display that supports a full spectrum of color. If a black and white display is a deal-breaker for you, the Colorsoft is your best (and only) bet. It also includes auto-adjusting light, 32GB of storage, a waterproof build, wireless charging, eight weeks of battery life, and no lockscreen ads.
Mashable Deals
We’ve previously seen the Colorsoft fall to $224.99, but this is the first time it’s ever dropped below $200, let alone all the way down to $179.99. You can even get it bundled with a charging dock and a case for only $211.97. Not only is this one of the best deals I’ve seen on an Amazon device, but probably one of the best deals I’ve seen overall on Prime Day.